Articles
B2B marketing playbooks and thoughts on building early-stage startups.
3 articlesBy Deb Mukherjee
- Deb MukherjeeThoughtsNo mercy for people who take advantage of my time and expertiseThree calls, five days and a request for more free thinking, and the rule I use now.2 min read
- Deb MukherjeeB2B MarketingHow to run B2B influencer marketing that books demosA tactical guide to finding, vetting, pricing, briefing and tracking B2B creators, with sources and templates, so their posts turn into demos.12 min read
- Deb MukherjeeThoughtsYou raised a round but forgot to build a businessMost startups in SF, and plenty beyond it, are hype with no real business a couple of layers down.2 min read