Deb Mukherjee

Founder exploring Gen AI × Data × B2B

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I'm a founder exploring hard problems at the intersection of Gen AI, data, and infra. Currently at ODF, previously at The Residency (Sam Altman's hacker house).

Before this, I was the founding Head of Growth at Numeral (YC23), where I scaled the company to $3.2M ARR in 12 months, consistently generating $500k in monthly pipeline revenue through organic channels alone.

I've spent ~10 years building growth engines for SaaS and AI companies across 7 industries—from ecommerce enablement to fintech to developer tools. I understand how to take products from zero to initial traction without burning cash.

Numeral (YC23)

Jun 2023 - Jul 2024 • Founding Head of Growth

Numeral is the most comprehensive sales tax solution for ecommerce stores. I joined as the first growth hire and built the entire organic growth machine from the ground up.

$3.2M
ARR in first 12 months
$500k
Monthly pipeline (organic)
12+
Agency partnerships in <30 days

What I built:

  • Organic acquisition engine (SEO, content, partnerships) that generated consistent pipeline
  • Agency partner program from scratch—scaled to 12+ partnerships in under a month
  • Brand positioning that made Numeral the default choice for ecommerce sales tax
  • Repeatable systems for demand generation without paid advertising

Earlier

Staytuned

Head of Growth • Mar 2022 - May 2023

Led growth for a portfolio of 10+ Shopify apps. Drove 30% revenue growth y-o-y, launched 5 new properties, decreased customer acquisition costs by 80%.

Wonderment

Head of Marketing • Aug 2021 - Feb 2022

First marketing hire. Built marketing from zero, launched agency partner program, onboarded top DTC agencies (CTC, Structured, Hawke Media).

DelightChat

Founding Head of Growth • Sep 2020 - Sep 2021

Scaled from 0 to 100 paying customers in 12 months through programmatic SEO and bottom-funnel content strategy.

Earlier roles

2016 - 2020

Growth and marketing leadership at Open Financial, SciSpace, and various B2B SaaS companies as a consultant.

Side Projects

Writing

What I'm exploring

I'm currently building in the Gen AI, data and infra space. If you're an investor interested in this space, or a technical cofounder looking to build something meaningful, I'd love to connect.

Reach me at debgotwired@gmail.com or on LinkedIn.